Geyser Peak Winery

Geyser Peak Summary:

• Founded: 1880
• Positioning: Wines that taste more expensive than their price
• Core Advantage: Strategic use of declassified fruit from top California AVAs
• Winemaking Leadership: Derek Irwin, veteran winemaker with 30+ years of expertise
• Sourcing Approach: Elevated sourcing > expanded acreage
• Result: Strong velocity and consistent quality across vintages

Brand Story:

Founded in 1880, Geyser Peak is one of California’s most historic wineries, recognized for delivering wines that consistently outperform their price point. The brand’s defining strength is its elevated sourcing strategy—prioritizing premium fruit quality over acreage expansion—to create wines that taste more expensive than they cost and drive reliable retail velocity year after year.

The winemaking team strategically declassifies fruit from prestigious California AVAs, including vineyards known for premium Cabernet Sauvignon, Chardonnay, and Sauvignon Blanc. These parcels are originally intended for higher-priced AVA-designated wines, but are instead blended into Geyser Peak’s California-appellation lineup to provide:

• Enhanced varietal expression
• Greater depth, structure, and complexity
• A noticeable step up in quality compared to typical wines in the same tier

Under the leadership of veteran winemaker Derek Irwin, who brings over 30 years of expertise, Geyser Peak remains dedicated to producing high-quality wines at remarkable prices, ensuring consistency and elevated craftsmanship across every vintage.